Client
Citco, a multinational fund administration and services company
Role
Work with Citco team to decide key GDPR messages; write content and engaging headlines; design graphics; lay out 8-page booklet; supply print-ready and email-ready PDF files.
Details
This booklet gives Citco's clients an overview of GDPR, explains Citco's approach to its implementation, and makes suggestions for the ongoing Citco-client relationship.
As copywriter, I had to get to grips with a technical subject and present the important facts in clear, concise, everyday language. Headlines and call-outs were used to get the bones of the message across, with the run of copy providing greater detail.
The design used various icons and text styles I had previously used in a range of Citco flyers and brochures.
